The Challenge

In 2018, Gala Bingo clubs and Gala online separated, with all of the clubs re-naming to Buzz Bingo. This rebranding took 3-years to undergo and all Gala merchandise was to be replaced by new Buzz merchandise.

The Solution

• Rolled out re branded items such as bags, mugs, pens, card holders into 5 clubs to check feedback and if customers reacted well to new logo and change of name. Also, to check how we would fulfil into these clubs. This helped us test packaging and to highlight any problems, if any.

• No problems were highlighted. Job size approx. £25k.

• From the positive roll out of 5 clubs this then meant we were to roll out to 103 further clubs in August 2018. The volumes significantly increased, and the overall job was approx. £130k. One of the largest LSi orders to date. This consisted of 70,000 travel wallets, 25k mugs, 30k pens, 25k cotton bags, 10k magnets, 2500 mini umbrellas.

• This was to be rolled out for 3 specific dates and themes into clubs.

• A lot of items were ordered well ahead of time and stored in the packing house ready for fulfilment instructions. All boxes were to be labelled up with the number of items inside as well as which theme it needed to be used for.

• The sales advisor on this job has been on hand during numerous Buzz orders to a growing 119 clubs and needed to re arrange deliveries and check deliveries have been made at times out of office hours and weekends.